Privacy Policy

This Privacy Policy explains how we collect, use, disclose and protect personal data when you visit our site, contact us about our services or engage us to provide bespoke artificial intelligence, workflow automation, process optimisation, machine learning integration or data-driven decision support services.

We process personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations where applicable, and other relevant data protection laws.

Who We Are

For the purposes of applicable data protection law, the organisation operating this service is the data controller for personal data processed through our site and in connection with our business activities, unless we are processing information solely on behalf of a client under written instructions.

Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

• Identity and contact information, such as your name, business role, organisation, postal address and details contained in your correspondence.
• Enquiry and project information, including the services you are interested in, requirements, objectives, records of discussions and information supplied for proposals or demonstrations.
• Technical information, such as IP address, browser type, device information, operating system, approximate location and information about how you use our site.
• Information required to manage contractual, billing, compliance and business administration activities.
• Information you voluntarily provide when participating in consultations, testing, feedback or client projects.

How We Obtain Personal Data

We may obtain personal data directly from you, from your organisation, through your use of our site, from publicly available business sources, or from service providers and professional advisers acting lawfully on our behalf.

How We Use Personal Data

We use personal data only where we have a lawful basis and where the processing is relevant to our business activities. This may include:

• Responding to enquiries and assessing potential engagements.
• Providing, customising, maintaining and improving AI and automation services.
• Designing workflow automation, machine learning integrations and decision-support solutions.
• Managing proposals, contracts, project delivery, invoicing and client relationships.
• Operating, securing and improving our site and information systems.
• Complying with legal, regulatory, accounting and insurance obligations.
• Establishing, exercising or defending legal claims and protecting our rights, people and property.

Lawful Bases for Processing

Our lawful bases may include taking steps at your request before entering into a contract, performing a contract, complying with a legal obligation, pursuing our legitimate interests, or obtaining your consent. Where we rely on legitimate interests, we balance those interests against your rights and freedoms. You may withdraw consent at any time, although this will not affect processing carried out before withdrawal.

AI, Automation and Client Data

Our services may involve data analysis, automated workflows, machine learning models and decision-support tools. We work with clients to define appropriate purposes, access controls, safeguards and human oversight. We do not use personal data supplied for a client project for unrelated purposes or to train general-purpose models unless this has been expressly agreed and lawfully authorised.

Clients remain responsible for ensuring that information submitted to a project is lawful, accurate and appropriate for the agreed service. We ask clients not to provide special category data, criminal offence data or information relating to children unless its processing has been specifically assessed, documented and authorised.

Sharing Personal Data

We may share personal data with carefully selected providers that support hosting, security, analytics, software, cloud infrastructure, professional advice, payment administration and service delivery. These providers may process data only under appropriate contractual instructions and safeguards.

We may also disclose information where required by law, court order or a competent authority, or where necessary in connection with a business restructuring, merger, acquisition, sale of assets or protection of our legal rights. We do not sell personal data.

International Transfers

Some service providers may process personal data outside the United Kingdom. Where this occurs, we use a lawful transfer mechanism and appropriate safeguards, such as an adequacy decision, approved contractual protections or another mechanism permitted by applicable data protection law.

Retention of Personal Data

We retain personal data only for as long as necessary for the purposes described in this policy, including the duration of a business relationship and any period needed for legal, accounting, regulatory, dispute-resolution or insurance purposes. Retention periods are determined by the nature, volume and sensitivity of the data and the risks associated with its use. We securely delete or anonymise information when it is no longer required.

Cookies and Similar Technologies

Our site may use essential cookies to operate securely and remember necessary settings. With your consent, we may use optional analytics or performance technologies to understand site usage and improve our online platform. You can manage non-essential cookies through your browser settings or any consent controls presented on our site. Disabling cookies may affect some functionality.

Security

We use technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss and destruction. These measures may include access controls, authentication, encryption where appropriate, secure development practices, backups, monitoring and staff confidentiality obligations. No method of transmission or storage is completely secure.

Your Data Protection Rights

Subject to legal conditions and exemptions, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete personal data.
• Request erasure of personal data where there is no lawful reason for continued processing.
• Request restriction of processing in certain circumstances.
• Object to processing based on legitimate interests or to certain direct marketing activities.
• Request portability of certain personal data provided by you.
• Request human review of a decision based solely on automated processing where applicable.

To exercise your rights, write to us at our physical address above with sufficient information to verify your identity and understand your request. We may ask for additional information where reasonably necessary. We normally respond within one month, subject to lawful extensions for complex or multiple requests.

Complaints

Please contact us at the physical address above if you have concerns about our use of personal data. You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection, or to the supervisory authority in the country where you live or work.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations or data handling practices. The current version published on our site will apply from the date it is made available. We encourage you to review this policy periodically.